Marketing tools Essay Example | Topics and Well Written Essays - 2500 words

Marketing tools - Essay Example In this regard, the analysis focuses on a wireless mini Hair dryer market, competitive environment and the costs involved. This can only be achieved by continuous surveys of the product competitors’ actions in this market. Under an inventor’s strategic marketing plan/approach, it will continuously monitor potential benefits/opportunities offered by the new line of products/a wireless mini Hair dryer to ascertain its financial viability ((Errigo & Zempol 2011, p. 64). Ansoff’s Model In order to meet the above objectives, Knowledge Store can use the Ansoff’s matrix / model to make decisions regarding a wireless mini hair dryer marketing growth strategy. It will used to ascertain strategic priorities regarding the launch of this new product line to attract more customers, expand the existing market share and to increase sales revenue earnings (Errigo & Zempol 2011, p. 72). It helps in creating a logical platform on which the above objectives are developed, fo llowing different mix categories shown in the diagram below. Fig. 1.0: Ansoff’s Model Moreover, Ansoff’s matrix is employed to determine a wireless mini hair dryer marketing strategies that will help in meeting the objectives of increasing the customer base and market share. This will be facilitated by the use of internet services, which reach more customers segments in different geographic markets across the globe. SWOT Analysis of an inventor’s company An inventor SWOT can be analyzed in terms of strengths, weaknesses, opportunities, and threats, as outlined in the following table. STRENGTHS 1. A company operates many stores across the globe, thus present in the global market. 2. Strong control over its distribution channels. 3. An inventor’s product has a strong brand identity/name. 4. Its diversification strategy has larger brands portfolio. 5. Expansive market product line. WEAKNESSES 1. Weak financial health caused by higher debts and decline in pro fitability margin. 2. Unstable management caused by family conflicts of interest. 3. Weaker brands portfolio from some items sold by an inventor. 4. Limited target customers, especially the professionals. 5. The prices of an inventor product are relatively higher. OPPORTUNITIES 1. An inventor has a higher market growth potential in other areas, especially in the UK and USA. 2. A company is capable of consolidating other brands for the establishment of a stronger competitive advantage in various segments. 3. Presence of e-marketing/e-commerce makes it possible for an inventor to carry out online transactions. 4. Presence of multi-media technology developments for marketing/advertising. THREATS 1. A company currently faces stiffer competition from other market players in a company, which are companies that offer medium brands that are capable of advancing towards the premium brands such. 2. An inventor is facing the threat of takeover that is likely to affect its capital ownership in a company. 3. Presence of both local political shakeups and economic slowdown. 4. Fake company’s products. PESTEL Analysis of an inventor’s company/business There are various factors that would affect the decision making processes. The PESTEL analysis technique has been used in an effort to analyze some of these factors. The PESTEL model usually covers the political, economic, social, technological, legal and environmental factors that are likely to influence the decision maki

Analysis of Quinceanera is one Hispanic tradition Essay

Analysis of Quinceanera is one Hispanic tradition - Essay Example So, she promised me that she would buy me such a dress that would make me feel like Cinderella. I was so happy when finally she bought me a soft pink dress with shining white flowers lining its border. I had not seen such a glamorous dress for a girl my age. And then the special day arrived. I wore the beautiful dress and joined my parents and relatives to start the religious ceremony. The most special thing that happened that day was that my father, who had separated from us some years ago, was with me to celebrate my day. We went to the church and prayed to God for my health and prosperity, and thanked Him for bringing this day to my life.   When the ceremony was over, we went to the park on a limousine to take pictures. We took all sorts of single and group pictures so that I could make an album of them to be able to recollect this day’s memories later.     My mother gave a presentation to thank all friends and family who had come to celebrate my birthday party. She a lso wished me a very happy birthday. Then, the ball dance began. I danced with my eldest brother, William. I was worrying that something would get wrong and everybody would laugh at me but it all went very smoothly.   Then, it was time for my father to wish me a happy birthday. I became so emotional at that moment that my eyes filled with tears and a friend of mine offered me a tissue paper so that I could wipe my tears away. His speech made me cry because I really never realized how much my father loved me.  Ã‚  ... Then, the ball dance began. I danced with my eldest brother, William. I was worrying that something would get wrong and everybody would laugh at me but it all went very smoothly. Then, it was time for my father to wish me a happy birthday. I became so emotional at that moment that my eyes filled with tears and a friend of mine offered me a tissue paper so that I could wipe my tears away. His speech made me cry because I really never realized how much my father loved me. He said, â€Å"Now it’s time to make my little girl a young lady†, and then he got on his knee, changed my slippers and had me put on a soft pink high heeled pair of shoes, and kissed me. My aunt took me to a nicely decorated room where she applied makeup on me. I was really looking like a young lady. After that, it was time for lunch. The menu had some of the most delightful and well-known Spanish dishes such as salad, lasagna, platanos (plantains), sopa de pollo (homemade chicken soup), pernil (smoked pork), empanadas, rice with beans, corn, and meat. Everybody praised the menu and enjoyed the lunch to the fullest. Then, it was time for goodbye and I bade farewell to everybody. I end my narrative with some very warm, cozy, soothing and pleasant memories in my heart that my pen is not being able to convey to the paper very efficiently. What I felt that day is being impossible for me to describe in words. Whenever I see those pictures that we took in the park, I miss my friends and most of all, my father. He was there with me that day and became the biggest reason why that day was the most special day of my life. Last but not the least, I thank my mother to arrange such a wonderful celebration for me on my fifteenth birthday and making me feel like a

Men, Women, Sex, and Darwin Essay Example | Topics and Well Written Essays - 500 words

Men, Women, Sex, and Darwin - Essay Example Both have some kind of libido and sexual attraction toward the other sex. Men want women and women want men. That is why it is natural for them to marry and bear children. This is what produces generations. This is an illogical argument from men’s side that they will have more relations with many women because they are more sexually active than women. However, this is true that men get indulged in more sexual relations because they have less control over their sexual impulses. On the other hand, women tend to have more control over their sexual urges and are farsighted. They need stable relations. So, they tend to be sexually reserved (Nichols 12). Hence, it is not a matter of difference in sexual drive in both the sexes, but the difference in controlling power that make them get involved in more or fewer sexual relations. Polygamy makes a woman believe â€Å"that she alone will not satisfy him. He requires others. She is inadequate†, writes Boteach. Polygamy also gives rise to many social problems like rape, women trafficking, and prostitution (Zeitzen 172). Moreover, the author writes that women love older men because they have the lesser ego and are more resourceful. However, most women would want a younger partner because they want a relationship on which they can depend for their whole lives. When they will marry older men who will die soon, they will have no one to rely on for finances and protection. So even if younger men have higher egoistic issues and are less powerful financially, still most of the women would like to have young partners for relationships and marriages. The author also writes about gays and lesbians. It is right that they have biological faults in their brains that make them behave a certain way that is not in accordance with nature, still, we must also consider the fact that women tend to hate men for their infidelity, which is why they want to build relationships within their own gender.

Food Security Essay Example | Topics and Well Written Essays - 1000 words

Food Security - Essay Example Global warming has worked to exacerbate tensions rising over food insecurity concerns. The influence of climate on food supplies is so phenomenal that both entities are popularized as being inextricably linked to each other. Food shortage is the reason why people in many parts of the world are driven toward the practice of committing suicide. This is because hunger is a great punishment and many people are bound to suffer from this punishment at hands of heaven-kissing food rates. People from socioeconomically disadvantaged backgrounds suffer the most from this shortage of food supplies and resulting high food rates. The suicide rate is also particularly common among such groups. As food prices spiral out of control and agricultural practices get the worst of climate change, the world is advised to prepare for an upcoming dearth of many basic food products. What is so different now from the past is that masses of people have moved from calm rural areas to chaotic urban areas in respo nse to industrialization and these areas suffer from a climatic risk that is more deadly and influential. It is the result of such mass migration of as many as 650 million people to arid or semi-arid areas that problems like the flood, droughts, and skyrocketing food prices affect them the most. This small statistic helps to gain an insight into the awry situation of the food problem in present contemporary times.  Human numbers increasing at an unprecedented rate also serve to exacerbate food insecurity issues.  

Foundations of Criminal Law-resit journal article analysis Coursework

Foundations of Criminal Law-resit journal article analysis - Coursework Example The house of Lords held that allowing the appeal, that the word reckless, in S.1 of the Criminal Damage Act 1971 was not intended by parliament to change the law in respect of the mens rea, required for the offence of recklessly causing damage to property, thus foresight of consequences remained a necessary ingredient of recklessness in the context of S.1 offence. Such a construction which made no allowance for the defendant’s youth or mental capacity when assessing the obviousness of the risk of the property was a misinterpretation of S.1; was offensive in principle, and was apt to cause injustice and offend against a jury’s sense of fairness. Thus, the need to correct the misinterpretation was compelling.1 The very high threshold of departing from a previous decision of the House of Lords had been satisfied. In order to convict an offence under S.1 of the 1971 Act, it must be proved that a person acted Crim.L.R.370 recklessly to: (a) a situation when he was familiar w ith the danger that it existed or could exist; (b) an outcome when he is mindful of the danger that it will happen, and it is in the factors known to him, nonsensical to take the danger. But if a defendant, due to his age and personal characteristics, genuinely did not appreciate or foresee the risk involved in the actions, then he could not be regarded as culpable so as to be guilty of an offence under S.1. 1Cath Crosby, â€Å"Recklessness – the Continuing Search for a Definition† The Journal of Criminal Law (2008) 313 -334 Accordingly in the instant case, the judge’s directions, which were based on a previous decision of the House of Lords, now departed from, were incorrect, and the conviction of the defendants would be quashed. The House of Lords departed from an earlier ruling i.e. R.vs Caldwell (James) {1982} A.C 341(HL). This ruling provided an objective definition of â€Å"recklessness†. Lord Diplock held that a person would be reckless under the C riminal Damage Act 1971 if: (1) He does a demonstration which truth be told makes a plain hazard that property could be crushed or harmed; (2) whenever he does an enactment that he either has not given any thought for the conceivability of there being any such hazard or he has distinguished that there was some hazard included, and has none the less gone ahead to do it. Lord Diplock’s assertion postulates that, the very definition of â€Å"recklessness,† is conceived on an objective criterion or test, which ultimately was/is based upon the ordinary prudent individual’s state of mind. In R vs. G, the main point of departure at least according to Lord Bingham of Cornhill, was the â€Å"state of mind† of the individual found culpable to have committed a criminal act.2 According to Lord Bingham, â€Å"The most clearly at fault state of brain is doubtlessly an aim to create the harmful effect. However, knowing negligence of a prized and unsatisfactory danger o f bringing on a harmful effect or a purposeful shutting of the personality to such hazard could be promptly embraced as at fault moreover. It is unmistakably accountable to take a clear and critical danger of creating damage to a different one. Anyhow, it is not plainly reprehensible to do something including a danger of damage to a different if†¦ â€Å"One really does not recognize the danger. Quite an impressive individual may reasonably be blamed

Questions to answer Essay Example | Topics and Well Written Essays - 1250 words

Questions to answer - Essay Example In determinism, deliberation is necessary as there is uncertainty involved, and the choice made is the one with the most advantageous outcome. In determinism, one can get to choose his motives or prevent the motives from acting on his will. In Determinism, humans are never masters of their own will and motives, and thus they never act freely because one's will gets moved by causes independent to them. Ideas associate independently of us, and they get arranged in the brain without one's knowledge. One's memory depends on his organization, and its fidelity depends on the momentary or habitual state we find ourselves (Tully 175). People's ways of thinking get determined necessarily by their ways of being. Determinism shows that the actions of human beings are never free as they are usually the consequences of their temperament, received ideas and notions of happiness. Others also get determined by educational example and daily experience. According to freedom, the future holds oneâ€⠄¢s possibility with the best outcome. In freedom, one contains in himself causes inherent to his existence. Furthermore, he gets moved by an internal organ that has its own laws and is necessarily determined by ideas, perceptions and sensations received from external objects. We do not know the mechanism of these sensations and perceptions, or the way ideas get printed in the brain because we cannot discern all these movements (Tully284). We cannot also perceive the operations in the soul or principles that act in us. Freedom enables people to be free because they imagine that the soul can willfully call to mind ideas that sometimes suffice to curb passionate desires. According to freedom, there are possible alternative futures and things could have happened differently from the way they did. Freedom entails acting without external constraint. This is dangerous as it involves acting without any intelligence. Determinism ensures humans are cautious and organized in nature as Freedom suggests one being in total control of his motives. One has various opportunities and the ability to choose on one without necessarily deliberating on it. Determinism involves making a choice without considering the consequences of the actions (Tully194). Freedom entails controlling people's will and having motives working on their will. This makes determinism to become the preferred account of human agency as it will lead to shame, regret, and remorse when we undertake decisions without rationalizing on them. Determinism is also correct because it ensures responsibility and efficiency as one chooses an alternative with the most advantageous outcome. William James proposed a two-stage model. In his opinion of free will, In determinism was the cause of what he referred to as alternative possibilities and ambiguous futures. According to him chance was not the direct cause of actions and he made it clear that it was his choice that granted him consent to do an action. In his Oxford St reet and Divinity Avenue thought experiment he intended to explain the two stage decision process. He said both ways could lead him home but he had to choose one as it was ambiguous and matter of chance. By pluralism, he means it is a position which has several principles which are independent and cannot be unified. Monism on the other hand, is where there is only one ultimate principle. Question 3 Locke says that

Gender,love Essay Example | Topics and Well Written Essays - 750 words - 1

Gender,love - Essay Example She believes that one day they will meet and celebrate together as a family. Odysseus enjoys a luxurious life with Calypso (Mitchell, Adrian & Homer 43). However, he admits that his wife cannot be compared to Calypso that is why he plans for a homecoming. Although he encounters different challenges in his homecoming, he is focused to arrive at his home. He is confident in all his undertakings and the thirsts for glory. The focus he has in attaining his goal clearly portrays the meaning of love. Additionally, the place of women in relation to gender is clearly portrayed in Odyssey. Telemachus after his father’s departure takes over his father’s estate and protects his mother. Although he is young, he is given a task to undertake simply because he is a man. Additionally, after his father’s departure, different suitors come in to take the position of Odysseus (Russel& Peter 63). His wife is not allowed to lead and express her opinion. Instead, the people prefer the young man, although he is not old enough to take up the leadership position. Consequently,when Odysseus disappears, she gets pressure from suitors who want her to remarry. However, Penelope does not lose faith in her husband. Despite all the requests she gets from the suitors she upholds her position. Her reactions portray that she loved her husband. She spends nights weeping in her bed. However, as a result, of the pressure from the public, she responds to the suitors by giving them a challenge. Her unyielding love for Odysseus makes her believe that they will soon be back together (Kolker& Robert 45). She says that she will remarry after certain conditions are fulfilled. Subsequently, Penelope gives a challenge which she knows that her husband is the only person who can win it. She does this to appease the members of the community. However, she knows what she wants in life, and her decision is final in the matter. Although members of the society thing that they